Producer, Director, Editor, Art Director, Choreographer
Fred has been a leader in the development of websites and multimedia since 1994. Over the past 12 years, Fred has had a strong record as an entrepreneur and consultant. He founded LiQ, a shopping search engine, in 1998. The company was later sold for $48 million. His interactive agency NetReaction, founded in 1997, created Pihana Pacific's online marketing and branding strategy. In December 2002, Pihana successfully merged with Equinix (EQIX on the NASDAQ) , for an estimated minimum value of $1.28 billion. He has consulted on many other technology start-ups, as well as for Fortune 500 and Global 1000 companies such as Trammell Crow and Sumitomo Corporation.
Fred’s background in painting, drawing, ballet, the Argentine tango, and classical piano enables him to interact successfully with creative people. In addition, his lifetime involvement with computers, study of life sciences in college, and TV production experience give him a solid understanding of how business works. So when putting together a production team he knows how to select and blend the talents of a crew to optimze the outcome of a production.
Fred relies on his ability to envision space and possibilities to see into the structure of your company, assess your needs, and help you find a solution— whether it’s guiding the direction of a camera, developing a brand strategy, or judging how to design a database interface.
He belives in goodworks and is currently active in raising youth leaders to stop violence against women around the world with the Man Up Campaign.
Making social media pieces is alot about observation & listening. We try and ask good questions then try and then capture the essense of who they are and how they say things.
Open to the Flow.